Our Story
WB Technologies, the parent company of Growcycle and Paydigo, is dedicated to transforming the lawn and garden industry through digital commerce. By leveraging technology, data, and automation, we create products that simplify transactions, connect suppliers and service providers with homeowners and businesses, and eliminate inefficiencies in the marketplace. Our mission is to deliver tools that not only streamline today’s commerce but also anticipate future needs, driving innovation, growth, and long-term impact in the lawn and garden industry.
Leadership

Grigori Mikayelyan
Founder, CEO
Grigori is a technology entrepreneur with over 20 years of experience, primarily focused on the eCommerce and digital marketing sectors. He is the founder of Growcycle.

Haik Chilingaryan
Co-Founder, COO
Haik is a serial entrepreneur and cross-functional team leader. He is the co-founder and head of operations at Growcycle.

Sevak Tsaturyan
Co-Founder, EVP of Operations
Sevak Tsaturyan, Co-founder of Growcycle, is an entrepreneur, hands-on problem solver, efficiency champion, and strategic executor who drives operational excellence to support the company’s growth.